Our Work
Doty General Store
Doty General Store has been open since 1900 in a town that's mostly gone quiet. This concept redesign treats the store's history as the actual selling point — the site leads with the story of the mill closing and the store staying open, then moves into Sunday bread pre-orders and local goods.
General store & bakeryConcept redesign
What we did
- Built a Sunday bread pre-order flow with real pricing
- Designed a 'from the neighbors' section featuring other local makers' goods
- Wrote a history section tying the store's story to the town of Doty
- Built a simple mailing-list signup for pre-order announcements